Media use during conflicts: information seeking gratifications & efficacy during 2012 Mexican elections

Public access to accurate and reliable information is fundamental to democracy and democratic decision-making. In conditions of uncertainty and imperfect information, such as during political crises or controversial elections in emerging democracies, reliable information is often difficult to obtain. We investigated the uses and gratifications obtained from diverse information sources available to citizens during theContinue reading Media use during conflicts: information seeking gratifications & efficacy during 2012 Mexican elections

Social Networks in Higher Education: The Business Administration and Informatics’ Students

Abstract—The use of social networks among students has spread since cheaper costs, the use of cellphones and the viral effect of the Twitter and Facebook platforms worldwide. Even though, the impact of the learning processes, as well as the communication mechanisms among students, has just started to be studied. This research focuses on the secondContinue reading Social Networks in Higher Education: The Business Administration and Informatics’ Students

Estrategias de Mercadotecnia en el uso de Twitter. Caso Cinépolis.

Resumen Las redes sociales electrónicas han permeado rápidamente en los negocios. Las empresas han adoptado plataformas de redes sociales pero se ha medido poco su impacto y estrategia. Una manera de medirlo es a través de sus comunicaciones con los usuarios usando estas plataformas, Por ello, elegimos como caso de estudio la cuenta de TwitterContinue reading Estrategias de Mercadotecnia en el uso de Twitter. Caso Cinépolis.

Inter-organizational collaboration and performance of state e-government portals in Mexico: understanding the role of politics in the enactment process

This poster describes the progress of the project entitled “Inter-Organizational Collaboration and Performance of State E-Government Portals in Mexico”. We have presented two previous reports and this time we present the current status of the project, highlighting several of the case studies and some relationships among them. The empirical data collection will be completed withinContinue reading Inter-organizational collaboration and performance of state e-government portals in Mexico: understanding the role of politics in the enactment process