Review on the Application of Lexicon-Based Political Sentiment Analysis in Social Media

Abstract This chapter presented an analysis of the application of lexicon-based political sentiment analysis in social media. The aim is to identify the most frequently used lexicons in political sentiment analysis, their results, similarities, and differences. For this, the authors conducted a systematic literature review based on PRISMA methodology. Afinn, NRC, and SenticNet lexicons are … Read moreReview on the Application of Lexicon-Based Political Sentiment Analysis in Social Media

Social media use in government health agencies: The COVID-19 impact

Resumen. Government communications typically use social media for federal agencies, national policies, and emergency cases. However, it is crucial to understand the use of these platforms within local government agencies. This investigation fills this gap and includes social media data during three months of the COVID-19 pandemic and compares it with previous trends. The research … Read moreSocial media use in government health agencies: The COVID-19 impact

Sentiment Analysis of Facebook Users Reacting to Political Campaign Posts

Abstract: A recent trend in political campaign studies is the use of sentiment analysis to understand users’ decisions. The scandal of Facebook and Cambridge Analytics is an example of efforts to use social media platforms to impact citizens’ will. This research aims to answer the question: Did the Facebook reactions of users in Mexico reflect … Read moreSentiment Analysis of Facebook Users Reacting to Political Campaign Posts

Citizen Engagement and Social Media: The Case of Mexican Presidential Candidacies

Social media has transformed election campaigns around the world. While it is difficult to determine to what extent social media influence voters’ decisions, there is no doubt that social media platforms impact on candidate advertising and public debate during elections. This research, the methodological formulation of which is based on a case study, seeks to … Read moreCitizen Engagement and Social Media: The Case of Mexican Presidential Candidacies