Sentiment Analysis of Facebook Users Reacting to Political Campaign Posts

Abstract: A recent trend in political campaign studies is the use of sentiment analysis to understand users’ decisions. The scandal of Facebook and Cambridge Analytics is an example of efforts to use social media platforms to impact citizens’ will. This research aims to answer the question: Did the Facebook reactions of users in Mexico reflectContinue reading Sentiment Analysis of Facebook Users Reacting to Political Campaign Posts

Citizen Engagement and Social Media: The Case of Mexican Presidential Candidacies

Social media has transformed election campaigns around the world. While it is difficult to determine to what extent social media influence voters’ decisions, there is no doubt that social media platforms impact on candidate advertising and public debate during elections. This research, the methodological formulation of which is based on a case study, seeks toContinue reading Citizen Engagement and Social Media: The Case of Mexican Presidential Candidacies

Instituciones formales e informales para la asociación intermunicipal en Oaxaca

El objetivo es analizar la interacción de las instituciones formales e informales para la asociación intermunicipal en los ayuntamientos regidos por Sistemas Normativos Indígenas (SNI) de Oaxaca. Se describe desde el enfoque neo institucional en su perspectiva política la importancia de las instituciones formales e informales. Se trata de un estudio cualitativo en donde seContinue reading Instituciones formales e informales para la asociación intermunicipal en Oaxaca

Rise and Fall of Digital Activism in Mexico From 2000-2019

Political activism is more alive than ever. After the scandal of Facebook and Cambridge Analytica, online social media platforms restricted the distribution of content to privacy laws. But populism disruption in many countries fosters political discontent. Online protests and everyday claims are rising. Add to this context environmental problems and an absence of an ideologicalContinue reading Rise and Fall of Digital Activism in Mexico From 2000-2019