Using Twitter in Political Campaigns: The Case of the PRI Candidate in Mexico
Abstract: Social media has invaded elections in Mexico. However, the power of citizens through the use of this platform is still unknown. Many citizens criticize political candidates using Twitter, others build networks and some others try to collaborate with candidates. This research is focused in understanding this kind of behavior, analyzing the case of theContinue reading Using Twitter in Political Campaigns: The Case of the PRI Candidate in Mexico