Sentiment Analysis of Facebook Users Reacting to Political Campaign Posts

Abstract: A recent trend in political campaign studies is the use of sentiment analysis to understand users’ decisions. The scandal of Facebook and Cambridge Analytics is an example of efforts to use social media platforms to impact citizens’ will. This research aims to answer the question: Did the Facebook reactions of users in Mexico reflectContinue reading Sentiment Analysis of Facebook Users Reacting to Political Campaign Posts

Citizen Engagement and Social Media: The Case of Mexican Presidential Candidacies

Social media has transformed election campaigns around the world. While it is difficult to determine to what extent social media influence voters’ decisions, there is no doubt that social media platforms impact on candidate advertising and public debate during elections. This research, the methodological formulation of which is based on a case study, seeks toContinue reading Citizen Engagement and Social Media: The Case of Mexican Presidential Candidacies

Sentiment Analysis of Twitter Data Through Machine Learning Techniques

Cloud computing is a revolutionary technology for businesses, governments, and citizens. Some examples of Software-as-a-Services (SaaS) of cloud computing are banking apps, e-mail, blog, online news, and social networks. In this chapter, we analyze data sets generated by trending topics on Twitter that emerged from Mexican citizens that interacted during the earthquake of September 19,Continue reading Sentiment Analysis of Twitter Data Through Machine Learning Techniques

Aportes a la gestión del conocimiento en el sector público para el siglo XXI

En las primeras décadas del siglo XXI los avances de las tecnologías de comunicación e información han producido grandes transformaciones políticas y sociales en el mundo. La capacidad que tenemos los seres humanos de organizarnos en grandes grupos se debe en parte a los procesos de comunicación, a la posibilidad de enviarnos mensajes y actuarContinue reading Aportes a la gestión del conocimiento en el sector público para el siglo XXI