Social media governments from innovators to laggards: the case of Mexican local governments with diffusion of innovations theory

The majority of local governments implement social media into their web sites and means of communications without any strategy or knowledge about their advantages or perils. Academic research about how local governments use social media platforms is scarce. Most of the research is focused on services, comparative perspectives or assessment of e-government. Local governments areContinue reading Social media governments from innovators to laggards: the case of Mexican local governments with diffusion of innovations theory

Media use during conflicts: information seeking gratifications & efficacy during 2012 Mexican elections

Public access to accurate and reliable information is fundamental to democracy and democratic decision-making. In conditions of uncertainty and imperfect information, such as during political crises or controversial elections in emerging democracies, reliable information is often difficult to obtain. We investigated the uses and gratifications obtained from diverse information sources available to citizens during theContinue reading Media use during conflicts: information seeking gratifications & efficacy during 2012 Mexican elections

Analizando el impacto de Twitter en Cinepolis: una propuesta de Modelo

Las empresas han adoptado plataformas de redes sociales para sus negocios pero se ha medido poco su impacto y estrategia.¿Se trata únicamente de utilizar un canal de comunicación para hacer llegar sus promociones? ¿Se han adoptado nuevas formas de mercadotecnia con el uso de la social media? Para responder estas preguntas, hemos analizado las redesContinue reading Analizando el impacto de Twitter en Cinepolis: una propuesta de Modelo