Analizando el ciberactivismo en México: el caso de #YoSoyMedico17

El activismo social ha cambiado debido al uso de las tecnologías de información y comunicación. El objetivo de este artículo es probar un modelo teórico para ayudar a entender el origen, dinámica y efectos del ciberactivismo desarrollado por Sandoval-Almazán y Gil-García (2014) compuesto por cuatro etapas: (1) Hecho detonante; (2) Medios y respuesta tradicional; (3)Continue reading Analizando el ciberactivismo en México: el caso de #YoSoyMedico17

Social media governments from innovators to laggards: the case of Mexican local governments with diffusion of innovations theory

The majority of local governments implement social media into their web sites and means of communications without any strategy or knowledge about their advantages or perils. Academic research about how local governments use social media platforms is scarce. Most of the research is focused on services, comparative perspectives or assessment of e-government. Local governments areContinue reading Social media governments from innovators to laggards: the case of Mexican local governments with diffusion of innovations theory

Using Twitter in Political Campaigns: The Case of the PRI Candidate in Mexico

Abstract: Social media has invaded elections in Mexico. However, the power of citizens through the use of this platform is still unknown. Many citizens criticize political candidates using Twitter, others build networks and some others try to collaborate with candidates. This research is focused in understanding this kind of behavior, analyzing the case of theContinue reading Using Twitter in Political Campaigns: The Case of the PRI Candidate in Mexico

Media use during conflicts: information seeking gratifications & efficacy during 2012 Mexican elections

Public access to accurate and reliable information is fundamental to democracy and democratic decision-making. In conditions of uncertainty and imperfect information, such as during political crises or controversial elections in emerging democracies, reliable information is often difficult to obtain. We investigated the uses and gratifications obtained from diverse information sources available to citizens during theContinue reading Media use during conflicts: information seeking gratifications & efficacy during 2012 Mexican elections