Citizen Engagement and Social Media: The Case of Mexican Presidential Candidacies

Social media has transformed election campaigns around the world. While it is difficult to determine to what extent social media influence voters’ decisions, there is no doubt that social media platforms impact on candidate advertising and public debate during elections. This research, the methodological formulation of which is based on a case study, seeks toContinue reading Citizen Engagement and Social Media: The Case of Mexican Presidential Candidacies